NEVERMORE guitarist Jeff Loomis is featured in a new commercial for Rock House Method — the fastest growing and most widely used musical instruction system in the world. Watch the clip below.
The new ad campaign is directed at the owners of musical instrument stores. There will be about 15 total on the series, and they are designed to help Rock House get the word out in a fun way about all the really gifted musicians that the company is working with.
Rock House was launched in November 2002 by Joe Palombo and John McCarthy. The company has developed an accelerated yet easy-to-use system of learning that utilizes the functionality of DVD and print, integrated with the accessibility of the Internet. Aspiring musicians who buy DVDs or books produced by Rock House use Rock House's fully interactive lesson support site along with their products to enhance their learning experience, expand their knowledge, link with instructors, and connect with a community of people from over 125 countries around the world who are learning to play music using the Rock House Method.
Loomis recently inked a deal with Rock House to release his instructional DVDs. At least two DVDs showing the building blocks that make up Jeff' signature sound are planned.
Although no exact release dates have been set at this time, it is likely to be sometime in the fourth quarter of 2009 or the first months of 2010.
Jeff is the lead guitar player and main songwriter of NEVERMORE, a band that has certainly made its mark on modern music by forging a unique sound that fuses different forms of metal that has given birth to an authentic and very influential style. His recent solo CD, "Zero Order Phase", took the #4 spot in a April 2009 Guitar World magazine's readers' poll in the "Best Shred Album Of The Year" category — a notable accomplishment when you consider the top three vote-getters, Paul Gilbert, Yngwie Malmsteen and Joe Satriani. Jeff has become one of his generation's most recognizable guitarists and the source of many of the last decade's best riffs.
Jeff's complex shredding has been a central part of the progressive power guitar scene since 1992 and is responsible for some of the most awe-inspiring riffs modern metal has ever heard. Nearly every aspiring musician who has been listening to metal for the past 10 years or so has undoubtedly had the pleasure of hearing Jeff Loomis' progressive and technically superior playing. "Jeff epitomizes the very essence of modern guitar playing; there is a huge fan base that has waited a long time for this type of product from him," stated Joe Palombo, Executive Director of Rock House.
Jeff's Rock House instructional products will be available at MI retailers around the world for $24.99. All Rock House instructional products are distributed through Hal Leonard Corp. 1-800-554-0626. Each of Jeff's DVDs will come with a FREE tab lesson booklet, iPod-ready video and membership to Rock House's lesson support site at RockHouseMethod.com. This feature, exclusive to Rock House and its partners offers students supplementary support for the lessons featured on the DVDs.
Loomis' solo album, "Zero Order Phase", was released in September 2008 through Century Media Records.