New TONY IOMMI Signature Amp Launched; Details Available

March 23, 2012

It's been four decades since BLACK SABBATH unleashed heavy metal onto an unsuspecting world and became a truly global musical phenomenon.

Back in the day Tony Iommi's amp of choice was a Laney L100BL. Since this auspicious day, Laney's association with Tony Iommi has gone from strength to strength, resulting in the launch of his first signature model, the GH100TI, originally called the GH100S, almost 20 years ago.

Commented Laney: "We are extremely proud of our association with Tony Iommi and very happy to be able to announce the launch of a new Tony Iommi signature amp — the amazing TI100.The new Tony Iommi TI100 signature amp represents a dramatic leap forward in guitar tone.

"Born out of an exhaustive period of product development, carried out hand in hand with Tony, with Tony bringing unique insight, suggestions and innovations at every stage of the process, whilst continually assessing and refining the sonic character of guitar tone.The result — what we think will be the most significant amp launch of 2012.

"The TI100 features: 100 Watts RMS, 4 x 6L6 output section, twin channels, footswitchable variable pre boost on each channel, three-band EQ, volume, enhance, and presence. The amplifier is finished off with Tony's trademark livery and to top it all it even glows an ominous red.

"There are very few chances in life to claim a first. Many people can claim to be the biggest or the fastest but only one person can claim to be the first. In the case of heavy metal: The first heavy metal guitar tone was crafted by Tony Iommi and powered by Laney."

Tony had this to say about his new amplifier: "Almost 40 years ago I embarked on my musical journey with Laney. My first signature Laney amp, the GH100TI came out almost 20 years ago and it served me faithfully on the biggest stages in the world with BLACK SABBATH as well as recently with HEAVEN & HELL.

"'I'm always searching for more out of my tone, more flexibility, more dynamics and that's where my ideas for the new TI100 came from. It took time and dedication to get it right and I'm happy to say I was involved in each step of the amps design, development and testing. The end result is a signature amp that I am extremely proud of and happy to stand in front of anywhere in the world. The TI100 represents everything I've ever wanted in an amp, it's fabulous."

For more information, visit Laney.co.uk.

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