Nikki Sixx has joined forces with Keep a Child Alive's (KCA) co-founders Leigh Blake and Alicia Keys for the launch of the Digital Death campaign as part of KCA's larger fundraising effort Buy Life.
On Wednesday, December 1, World AIDS Day, Nikki Sixx along with fellow celebs Alicia Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, P. Diddy, Usher, Jennifer Hudson, Khloe Kardashian, Jay Sean, Swizz Beatz, Serena Williams, The Buried Life, Elijah Wood, Janelle Monae, Kimberly Cole, David LaChapelle, Daphne Guinness, Bronson Pelletier and others will end their digital lives and sign off from all social networking platforms, including Twitter and Facebook, in solidarity for those in Africa and India affected by HIV/AIDS. The participating celebrities will not come back online until their digital lives have been bought back and $1 million has been collectively raised for KCA.
Sixx, founding member of MÖTLEY CRÜE and nationally syndicated radio host of "Sixx Sense with Nikki Sixx", says, "Twitter has become somewhat of a lifeline for many people and I think this is a great way to support such a great cause. I look forward to my tweet confirming we've reached our goal of $1 million."
Fans can either donate directly online at www.buylife.org or text the first name of the celebrity they wish to support (example ALICIA) to 90999 in order to donate $10 to KCA, and then reply YES to confirm their donation.
Keep a Child Alive provides first-class AIDS care, support, nutrition and love to children and families affected by HIV/AIDS in Africa and India. With 30 million already dead, the disease continues to wipe out whole societies, threatening economic infrastructure and devastating the family structure. There are currently 14.9 million AIDS orphans in Africa alone. Anti-retroviral (ARV) treatment has transformed the lives of people with AIDS in the West, returning them to health from illness. However, millions of people with AIDS have no access to these lifesaving drugs. KCA currently provides funding to 10 clinical and orphan care sites in five countries: Kenya, Rwanda, South Africa, Uganda and India; with previous projects in Ethiopia, Kenya, Mali, Zimbabwe and South Africa that have been successfully scaled to new levels of service and self-sustainability within their communities.
Keep a Child Alive is committed to engaging the global public in the fight against AIDS and is proud to be a pioneer in fundraising. KCA was the first charity to ask the public to donate directly to purchase AIDS treatment and the first to make an online documentary, "Alicia in Africa", available for free download. Keep a Child Alive also pioneered text messaging as a means to donate using its innovative Text ALIVE campaign to inspire whole new audiences to support its work. Keep a Child Alive was the first charity to successfully implement a text-message donation campaign in the United States, launching Text "ALIVE" in conjunction with the "As I Am" concert tour of its co-founder, Alicia Keys, in 2008. To date, KCA has raised over $800,000 from one-time $5 donations through texting. Keep a Child Alive's latest campaign, Buy Life, uses the smart-phone applications Wimo/Stickybits to scan bar-code technology to donate directly to KCA. Since founded in 2003, Keep a Child Alive has raised $27 million to fund the sites it supports; $13 million of which is from our legendary Black Ball events.