NIKKI SIXX's ROYAL UNDERGROUND Brand Expanding Into Women's Clothing And Men's Jewelry

April 6, 2007

Hang Nguyen of The Orange County Register reports:

Five months after launching a high-end men's clothing line, Kelly Gray and her partner, MÖTLEY CRÜE's Nikki Sixx, said Thursday they're expanding their Royal Underground brand into women's clothing and men's jewelry.

Gray, former chief executive and model for women's luxury label St. John, is designing the 25- to 40-piece collection of women's leather jackets, cashmere sweaters, dresses, skirts, T-shirts and jeans. Prices for the Newport Beach-based brand are expected to run from $100 to $1,200.

Royal Underground's expansion into women's clothing follows an announcement last month in which Gray said she was increasing her consulting time with St. John, the Irvine luxury label her parents founded 45 years ago. Some weeks, she works at St. John four to five days.

"There are some nights I go to bed wondering if I'll be able to pull off all the appointments the next day," Gray said.

Gray is also modeling Royal Underground's clothing for a lifestyle book to be posted on its Web site in June. The photos were shot in the middle of the El Mirage desert, near Palm Springs.

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