Opinion: DAVID LEE ROTH's Days On Commercial Radio Are Numbered

David Schultz of Earvolution has issued the following report:

When Howard Stern moved to Sirius Satellite Radio, he became Sirius' strongest argument for attracting people away from terrestrial radio. In the last two weeks, a surprising entrant has emerged to challenge Stern as satellite radio's greatest marketing tool: David Lee Roth.

Since taking the commercial airwaves on January 3rd, Roth's inaugural broadcasts have been scatterbrained messes with little to no coherent thought being applied to the subjects discussed during the most misguided call-in show in recent history. In the absence of guests, well, to be fair, interesting guests, Roth must carry the show with his wit and charm. Instead, Roth falls back on stories of his recent exploits as a New York EMT and rehashes old grudges with Sammy Hagar and Eddie Van Halen. In 1985, when Roth oozed charisma, this might be interesting. In 2006, it's painful radio.

The majority of Roth's show revolves around his monologues on political and social issues. At the core of Roth's problems is his lack of pedigree to credibly offer opinions on many of the weighty issues he wants to discuss. Roth wants listeners to buy into the belief that he is an intelligent, thoughtful social critic without making any effort to build up such a rapport with his audience. To most listeners, David Lee Roth is an increasingly irrelevant, aging rock star. America likely cares no more for his thoughts on President Bush's policies or legislative enactments than they would about Courtney Love's views on health care or Paris Hilton's thoughts on the amendments to the tax code. Before his predecessor Howard Stern confronted politics, he had earned the trust of his audience, generally reserving his strongest, most lucid opinions for issues within his bailiwick as a performer (e.g. censorship, the FCC) or as a longtime New Yorker (e.g. daytime highway construction, living in New York after 9/11).

Read the rest of the article at Earvolution.com.

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