• facebook
  • twitter
  • rss

OZZY OSBOURNE's Commercial With JUSTIN BIEBER To Be Shown During ACADEMY AWARDS

February 21, 2011

According to Tony Bridges of Examiner.com, home electronics chain Best Buy will re-air the Ozzy Osbourne and Justin Bieber commercial during the 83rd annual Academy Awards with an alternate ending chosen by Facebook voters.

The original commercial, which was shot in January, was shown for the first time (in a 30-second version) during the third quarter of the Super Bowl game on February 6.

For the game, Best Buy ran an ad featuring Ozzy Osbourne trying to film a commercial, getting confused by technology and being replaced by Justin Bieber.

The original Osbourne and Bieber commercial — in which both of them are dressed in futuristic-style black jumpsuits — ended with Ozzy asking, "What's a Bieber?" and a bearded Bieber saying, "I dunno… kinda looks like a girl." But Best Buy posted a series of Justin Bieber commercial alternate endings on Facebook and let viewers choose their favorite (voting ended February 12).

"We're delighted to have Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. "We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun."

Best Buy's marketing supervisor said, "Justin Bieber is the biggest star out there, but that's not why he's in the spot. He symbolically represents something important to the brand message." That message will target a younger demographic, as Best Buy hopes to change its image and evolve as an Internet provider technology expert.

One insider estimates that Bieber made at least $1 million for the ad.

The 83rd annual Academy Awards will air live Sunday, February 27 at 8 p.m. ET on ABC from Hollywood's Kodak Theatre.

Behind-the-scenes footage:

Extended commercial:

Find more on
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).