'Paperless Ticket' System A Go For METALLICA's Winnipeg Concert

April 2, 2009

Brad Wheeler of The Globe and Mail reports that seats to METALLICA's upcoming performance at Winnipeg, Manitoba, Canada's MTS Centre (about 15 percent of the total number of tickets) are to be sold using Ticketmaster's "paperless ticket" system, meaning that it will be a swipe of a credit card or driver's license, and not the standard rectangular piece of paper that gets fans into the building. The system has been used sparingly in the United States (most recently during AC/DC's recession-defying "Black Ice" tour) and at London's O2 Arena, but never before in Canada.

"It's the best mechanism we've found so far to make sure tickets end up in the hands of the fans who initially purchased them," Ticketmaster president Eric Korman told The Globe and Mail.

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