QUEENSRŸCHE Reaches Out To Soldiers With New Album

March 28, 2009

Christa Titus of Billboard reports that QUEENSRŸCHE's record label, Rhino, is heavily marketing the band's new album, "American Soldier", to service personnel to ensure that the soldiers whose stories inspired the album get to hear it. Vice president of marketing Kenny Nemes said the video for lead single "If I Were King" had its world premiere March 23 on Military.com as a 24-hour exclusive. The label also is using TroopTube, an interactive video web site for members of the military and their families.

When QUEENSRŸCHE goes back on the road, starting April 16 at Snoqualmie Casino in Seattle, it will do meet-and-greets and performances at military bases along the route and hopes to do a USO tour as well.

In addition, the band has teamed with JamsBio.com to create an online forum where fans can post tributes to soldiers and earn chances to win "American Soldier" merchandise. QUEENSRŸCHE also made 30,000 free download cards for "If I Were King" available March 31 at retail exchanges that serve the Army, Navy, Marines and Coast Guard.

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