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Report: Heavy Metal Bands Get Softer

June 4, 2004

Gelu Sulugiuc of Reuters reports: "For heavy metal bands, it has always been about distortion-laden guitars, pounding drums, singers who can growl and break-neck solos. But now business demands are making some metal acts show their softer side.

"With record labels dumping bands who don't sell records by the truck load, more and more of heavy metal groups are offering music that's easier on the ear in a bid to win mainstream radio play and targeting their harder tunes to niche TV shows.

"While pop musicians in other genres have for decades marketed their sound in ways aimed at capturing fickle teen tastes, it's a big shift for heavy metal, whose rockers have prided themselves on their nonconformist and sometimes antisocial stance." Read more.

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