Report: VAN HALEN Concert Promoter In Fargo Loses $250,000

November 30, 2004

Fargo, North Dakota's is reporting that the Halloween VAN HALEN concert at the Fargodome ended up costing the facility $25,000 to pull off. That money was paid to the promoter, Joe Fletcher Presents, to offset his loss.

Fargodome General Manager Rob Sobolik said the promoter, who fronted the money to bring the act to the dome, will lose about $250,000 on the dismally attended concert.

The $25,000 came from an event promotion fund in the 2004 dome budget.

"It (the concert) just didn't work," Sobolik said at a Fargo Dome Authority meeting Monday night (Nov. 29). "I learned a lesson about what people are willing to pay for a ticket."

VAN HALEN tickets ranged from $40 to $84.50. Ticket prices are set by the promoter and the act. The Fargodome even tried slashing ticket prices for a short time period, but that didn't do much for overall sales. The VAN HALEN concert had 4,618 paid attendees.

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