RUSH: Special 'Snakes & Arrows' $6.99 Promotion Announced

April 28, 2007

The Exchange, an independent music retailer with 20 stores in Cleveland and Pittsburgh, will participate in a special promotion with Anthem/Atlantic recording artists RUSH. RUSH's new "Snakes & Arrows" CD will be specially sale-priced for only $6.99 ($18.98 list price) at all Exchange locations from Tuesday, May 1 through Sunday, May 6. A very limited-edition RUSH poster will be given out with purchase. There is a limit of two CDs and one poster per customer (while supplies last). The event is being sponsored by WTAM in Cleveland, Cleveland Free Times magazine and the Pittsburgh City Paper.

RUSH's new studio album, "Snakes & Arrows", is due out on May 1. It's the Canadian band's first new collection of original material in nearly five years. RUSH — Geddy Lee, Alex Lifeson, and Neil Peart — will trumpet the release of "Snakes & Arrows" with a full-scale 48-city North American amphitheater tour, the renowned trio's first since 2004's "An Evening With Rush: 30th Anniversary Tour". The tour begins mid-June and is slated to traverse the continent through the summer.

A special limited-edition MVI (Music Video Interactive, the music industry's newest configuration) version of "Snakes & Arrows" will be released on June 5. The MVI is a DVD loaded with exciting new features. Superior sound quality plus a side range of video and interactive content combine to bring fans closer to the artists and their music. It plays in all standard DVD players, computers and game consoles with DVD drives. Digital music files are compatible with all MP3 devices. A modified digi-pack that is slightly taller than a standard jewel case has been designed to house all standard MVI releases. The new packaging is meant to provide a consistent look for the configuration and to distinguish it from both standard CDs and DVDs. The "Snakes & Arrows" MVI features the following:

* Full album in downloadable, unrestricted MP3's
* Entire album in 5.1 Surround Sound
* 43-minute "making of the album" video documentary (RUSH have never allowed anyone in the studio previous to this)
* Digital extras including: Wallpapers, Buddy Icons and Screensaver
* Digital booklet
* Lyrics and Bio
*Online access to additional RUSH information

The list price is $23.98. A limited pressing of 25,000 copies will be available.

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