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SAMMY HAGAR Ready To Give His Fans A 'Lifestyle' Show

August 6, 2005

Launch Radio Networks reports: Sammy Hagar is ready to launch his brief "The Tequila Made Me Do It" tour on Saturday (August 6),which will be the prototype for the kind of shows he hopes to put on in the future. Besides performances by Hagar, his WABORITAS, and MONTROSE, the concerts will include beach volleyball games, a "Sammy-oke" karaoke stage, mariachi bands, and photo ops with donkeys wearing sombreros. Hagar told Launch he's out to create a "lifestyle experience" rather than just another rock concert. "We have a direction and a lifestyle and a way we want to live. It's, you know, beach by day and dancing all night, basically, you know," he said. "To me it's all about keeping my fans happy, giving them a little direction if I can find it for them and turning them on to anything I get turned onto, and that's it."

The first "The Tequila Made Me Do It" show takes place in Independence Township, Michigan.

Hagar is using the profits from his Cabo Wabo tequila brand to keep ticket prices low, and he previously told us that he hopes to make future concerts free for his fans.

Hagar will reunite with MONTROSE at two other shows, on August 13 in Lake Tahoe, Nevada, and August 14 in Concord, California.

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