SIXX: A.M. Partners With PAID, INC.

December 18, 2008

SIXX: A.M. has contracted Paid, Inc.'s celebrity services to design and manage its new fan-engaging and interactive web site, as well as provide brand management and online, traditional and international merchandise retailing to support the band's projects including bassist Nikki Sixx's New York Times bestselling memoir, "The Heroin Diaries: A Year in the Life of a Shattered Rock Star" (MTV/Pocket Books). SIXX: A.M. will now have the ability to connect with fans on a higher level and offer a more personal experience.

"As we explored our future plans for SIXX: A.M., I felt it was essential that we get Keith Garde and Paid, Inc. involved because I love what they've done to unify so many other musical artists with their fans," said Sixx. "I knew that their team could establish a web presence that will truly attract, energize and connect our fans, allowing us to know their likes and dislikes and give them an active role in what SIXX: A.M. is."

Through this partnership, Paid, Inc. will revitalize SIXX: A.M.'s web site, SixxAMmusic.com, and include the latest news, chat features, band member blogs, an online store, fan club registry and much more, immediately offering fans the participation they crave. The extensive retail merchandising program will include online, traditional and international distribution of SIXX: A.M. products as well as support of Nikki Sixx's initiatives for his clothing line, Royal Underground, and new products related to "The Heroin Diaries". Paid, Inc. and SIXX: A.M. will work closely to develop and brand a comprehensive line of products and imagery that best reflects the band and their direction moving up the rock ranks.

"This is an opportunity for us to really nurture an entirely new platform for SIXX: A.M.'s amazing creativity, with Nikki's powerful and penetrating 'The Heroin Diaries' as its initial inspiration," commented Keith Garde, Paid celebrity services president. "Just as the brain, heart and soul of Nikki Sixx have given rise to the concept of SIXX: A.M., we will see the SIXX: A.M. brand evolve out of the incredible imagery, music and artistic talent of Nikki Sixx, James Michael and DJ Ashba and the synergy that continues to grow among all three band members."

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