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SLASH-Branded Guitars Coming From GIBSON

January 10, 2008

According to The Hollywood Reporter, Gibson will release eight new Slash-branded guitars. The campaign is so important to Henry Juszkiewicz, chairman and CEO of Gibson Guitars, that he is taking the company's exciting Slash guitars off the market to create even more hype around the new ones.

Why eight? "Price points," Juszkiewicz says. "They're going to go from cheap to high-end custom, personally signed by Slash."

The Slash series will appear in stores March 15, and the guitarist and Juszkiewicz already are plotting a big stunt around the street date.

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