Legendary rockers THE WHO engaged in a unique humanitarian effort that premiered in conjunction with their Super Bowl performance to help the residents of earthquake-devastated Haiti. Recording artist and goodwill ambassador will.i.am remixed the timeless WHO classic "My Generation", including a new guitar solo by legendary ex-GUNS N' ROSES star Slash, transforming the anthem into a memorable call-to-action TV spot that debuted right before THE WHO took the stage at Super Bowl XLIV.
THE WHO announced that 100 percent of the proceeds of the full-length remix of "My Generation" will be donated to Oxfam's Haiti Earthquake Response Fund. The track will also be available for purchase for $1.29 on Amazon.com, Dipdive.com and TheWho.com, with all proceeds benefiting Oxfam's Haiti Earthquake Response Fund.
The FLO TV spot, dubbed "Moments", is a compilation of historical events and shared experiences that have united generations of television viewers.
"We were in the middle of a remix for a Super Bowl ad of one of the great songs of our time — 'My Generation' – when this tragic earthquake hit Haiti," said will.i.am. "I was moved to do something, and I immediately reached out to Pete Townshend and FLO TV. We decided to come together to create a full-length version of the track. This version will contain additional lyrics not included in the commercial, and all proceeds from the song will go directly to benefit the people of Haiti."
Watch the TV spot below.