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SMASHING PUMPKINS' BILLY CORGAN On AC/DC And Music's Latest Sales Model

October 29, 2008

With AC/DC's "Black Ice" achieving the second highest sales debut of the year, SMASHING PUMPKINS mainman Billy Corgan has told Entertainment Weekly that he understands why the shift toward exclusive deals with a single major retailer is paying off for a beleagured music business. "At the end of the day, it's about marketing," Corgan said. "I've heard literally 25 to 30 commercials for AC/DC; that's the most amount of energy I've heard about an AC/DC record in 20 years! Because the labels weren't gonna do that. They treat a band like AC/DC with a sort of reverant distance. Throw it out there and if it clicks, great. If not, they'd bury it. So great for AC/DC and great for Wal-Mart."

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