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SMASHING PUMPKINS Song Given Boost By 'Watchmen' Trailer

July 22, 2008

The Pulse of Radio reports: The 1997 SMASHING PUMPKINS song "The Beginning is the End is the Beginning" (see video below) has been given a new injection of life thanks to its inclusion in the first trailer for the upcoming movie "Watchmen", which debuted Friday (July 18) in theatres in front of "The Dark Knight" and online. According to RollingStone.com, the song immediately became the number one downloaded PUMPKINS track on iTunes, and also made the top 40 most popular tunes overall. A spokesperson for Apple, which owns the iTunes store, said, "Oftentimes there are relations between songs prominently placed in movies or ads and their success on the iTunes charts."

"Watchmen" is due out in March of 2009 and is based on the acclaimed graphic novel, a reinvention of the superhero genre set in an alternate United States.

This isn't the song's first appearance in a comic-based movie. It was also included on the soundtrack of the 1997 film "Batman and Robin", the last in the series until its recent reboot with "Batman Begins" and "The Dark Knight".

The SMASHING PUMPKINS will begin a late summer tour on August 8 in Davenport, Iowa, with shows also planned for the fall to celebrate the group's 20th anniversary.

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