SOCIETY 1 Releases Lyric Video Hybrid For 'Kill Me'

August 11, 2013

With lyric videos becoming an important aspect of marketing a band's music, every act is releasing some form of lyric video. SOCIETY 1 wanted to capitalize on the new trend as well, but create something a little more unique. "Kill Me" is the first lyric video to blend the lyrics into an actual performance. SOCIETY 1 frontman Matt Zane considers it the first of lyric hybrid videos.

"The video starts out as if the words are just there, but become more and more integrated as the video progresses, as if the words are part of the scene and the performance," said Zane.

The clip was edited and animated by Zane, who is also a video director. He recently finished directing and editing a video for DMC and Wayne Static called "Noise Revolution".

SOCIETY 1's "Screams Of Sadist" EP was produced by former FEAR FACTORY drummer Raymond Herrera, with mixing and mastering by Logan Mader.

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