"Turn It Up", the new video from Swedish/British modern metallers SONIC SYNDICATE, was allegedly banned from Facebook for violating the popular social-networking site's terms and conditions (which includes agreeing not to post "obscene, pornographic, or sexually explicit photos, as well as any photos that depict graphic violence"). In addition, the band's official Facebook profile was deleted and the "Turn It Up" clip was removed from YouTube due to its "offensive content."
"When we filmed this video, we, of course, we wanted to make a video that would shock the world and what better way to do it then with sex, drugs, blood and rock and roll!" stated SONIC SYNDICATE's British singer Nathan James Biggs. "But along with the video comes some very strong lyrical content that takes us way deeper then what you're acutely visualizing in the new video.
"We hope that everyone can take one step back and remember that along with a new video comes a new SONG which indeed has LYRICS and meaning.
"SONIC SYNDICATE in no way supports alcohol abuse or drug usage.
"'Turn it Up' is, no doubt, a party song and designed to be the soundtrack to a great night out. However, the lyrics hold a deeper meaning and are based on a true story of a girl who has gone into a downward spiral of addiction and self-destruction, hurting herself and those around her.
"We purposely made a video to be entertaining but we also want to highlight these negativities with hopes of making people think before they go too far."
"Turn It Up" comes off SONIC SYNDICATE's new album, "We Rule The Night", which was released in Europe on August 27 via Nuclear Blast Records. The CD was recorded at Bohus Sound studios in Kungälv, Sweden with producer Toby Wright, who has previously worked with KORN, SLAYER, MÖTLEY CRÜE, KISS, FEAR FACTORY, IN FLAMES, STONE SOUR and OZZY OSBOURNE, among others.
In addition to the album's standard version, "We Rule The Night" was made available in a limited-edition digipack featuring two bonus songs and a DVD.
The cover artwork for "We Rule The Night" was created by Gustavo Sazes (ARCH ENEMY, SONIC SYNDICATE, GOD FORBID) of Abstrata Art.