June 29, 2007

The organizers of the third annual Sounds of the Underground tour have announced today that's Mobile Threat channel is the tour's official mobile partner.

"It's pretty sweet to have a mobile company giving some love to the heavy bands. Every time I look for a ringtone, it's some pop bullshit. Bring on the CRO-MAGS ringtones!" says Travis Reilly, lead singer of THIS IS HELL., a mobile and web entertainment portal where users can share and store their content, created the Mobile Threat channel for those who love metal, hardcore, indie and punk music with mobile content that represents their ultimate mobile lifestyle destination, where you won't find BRITNEY SPEARS, or any of her friends, on offer for mobile entertainment downloads. is gearing up for this summer's Sounds of the Underground tour, and is getting behind the festival with all the company's resources and distribution channels to make sure hard rockers get to have a like-minded mobile fan community and experience.

Center stage for Mobile Threat will be promoting fan and community participation, including a contest that summons fans to mobile blog their experiences at the show. The grand prize will be to win a trip for two to the last two shows of the tour, with VIP passes for the best bloggers judged by Additionally, Mobile Threat will provide direct daily tour alerts and messages directly to fans cell phones, including weekly newsletters, SMS texting and video blogging. Fans will also be able to buy ringtones and wallpaper of most of the Sounds of the Underground touring acts directly from their phones and by visiting

This year's Sounds of the Underground launches July 6 in Dallas and runs through August 11 in Louisville.

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