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SOUNDS OF THE UNDERGROUND Attendees Get Added Value From DiscRevolt

June 19, 2007

This summer, fans of the Sounds of the Underground tour will have three unique opportunities to receive new and exclusive content through tour sponsors Hot Topic and DiscRevolt. Fans who pick up any merchandise or music from performing bands on this summer's Sounds of the Underground tour at Hot Topic stores will receive a Sounds of the Underground exclusive digital sampler download card redeemable through DiscRevolt. The digital sampler features new and exclusive tracks from artists performing on Sounds of the Underground. Download cards will also be available on all tour stops at the Sounds of the Underground merchandise tent as an added value with any purchase. They will also be handed out to the first 50 fans to line up for each daily artist signing session at the Hot Topic tent.

"The Sounds of the Underground tour is the concert home for the best underground music," states Joe Kirk, VP of Business Development for DiscRevolt. "Hot Topic is the retail home for the best in alternative music and fashion. DiscRevolt is quickly becoming the best way to get DRM-free music from great artists. We're excited to partner with these great companies to create this collectible download card and a killer lineup of music."

Founded in the summer of 2006 by CEO Mike Shamus, DiscRevolt is an independent media company based in the metro Atlanta area, providing physical solutions for digital delivery of media. For musicians, DiscRevolt is a way to sell downloads through artist-specific download cards. Artists upload songs to the DiscRevolt site and design custom artwork for the plastic download card. DiscRevolt prints the cards with a unique redemption code on the back, and artists then sell them to fans at live shows, as well as online. Fans enter the access code on the DiscRevolt site and receive credits to download the artist's music.

As in the case of the Sounds of the Underground tour, DiscRevolt also provides promotional services to artists, labels and other companies with download cards for backend delivery of samplers, pre-releases and other exclusive content.

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