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Spreading The KISS Empire With 'My M&M's Kiss Blend'

October 8, 2009

Mars Direct Inc., a division of Mars Snackfood US, announced the launch of the My M&M's Kiss Blend — a rockin' partnership between the beloved candy brand and one of rock's most prolific bands. For a limited time, the KISS Blend will take each of the members' iconic faces and put them on colorful My M&M's chocolate candies, creating a delicious collector's item for any fan.

"KISS has always been and will continue to be all about the fans," said Paul Stanley of KISS. "We couldn't resist the chance to be the first band to grace the iconic M&M's candies and continue to spread the KISS empire!"

The My M&M's Kiss Blend features four customized packages that includes the iconic faces of band members Gene Simmons, Paul Stanley, Tommy Thayer and Eric Singer. The limited-edition KISS Blend will be available starting October 6 exclusively at Wal-Mart locations nationwide, coinciding with the launch of KISS' new album, "Sonic Boom", also exclusively available at Wal-Mart.

"KISS has some of the most recognizable faces in the world of rock and roll, so it's only natural to put their faces on My M&M's," said Jim Cass, vice president and general manager, Mars Direct.

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