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SPV Secures First-Ever Worldwide Contract for Digital And Mobile Marketing

April 21, 2006

Arvato Mobile has acquired one of Europe's largest independent record labels SPV as a partner and will be realizing worldwide marketing and content production for the Hanover-based company. SPV's venture with Europe's number one provider of mobile entertainment marks the company's entry into the mobile marketing arena.

The alliance with SPV will enable Arvato Mobile to strategically expand its rock and metal portfolio. The two companies' joint offerings will zero in on exciting content such as MOTÖRHEAD, SEPULTURA, TYPE O NEGATIVE, MÖTLEY CRÜE, JUDAS PRIEST and BLACKMORE'S NIGHT.

"SPV will provide us with the support we need to penetrate new markets," said David Barret, Arvato Mobile's Vice President for Content & Product Management. "This move also confirms our competency in the mobile and digital marketing of musical content, and brings us a crucial step closer to long lasting and comprehensive media control chart coverage."

The two companies will realize joint worldwide marketing of music downloads, as well as the entire sound carrier catalogue (mobile and online) of all visual content such as images and videos.

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