THE DEVIL WEARS PRADA To Shoot Unique, Surrealistic Video... In Pittsburgh

January 29, 2010

THE DEVIL WEARS PRADA, voted Best Band of 2009 by Alternative Press, will head to Pittsburgh on Tuesday, February 2 to shoot a brand new promo video for their track "Assistant To The Regional Manager". The video will be produced by Danny Yourd and directed by Steve Hoover for Endeavor Media, who also created the band's first two music videos.

"Assistant to the Regional Manager" is from THE DEVIL WEARS PRADA's latest album, "With Roots Above and Branches Below" (Ferret Music),which was released last May. The video will be part performance, part conceptual, and will look more like dark, artistic photography with lots of surrealism, rather than like a hard rock/metal video. Yourd and Hoover plan to shoot both the conceptual and performance footage in stop-motion to add to the surrealism as well as give the video a chaotic feel. The video will not have a traditional storyline, but rather strong, somewhat disturbing and questionable images and scenes, with fictional characters inhabiting dark, cold industrial environments.

"We want to make a music video that is totally different than we've done before," said THE DEVIL WEARS PRADA's Mike Hranica, "and from our discussions with Steve and Danny and the treatment we've seen, this will definitely be unique. We're all real excited about it."

Immediately following Tuesday's video shoot, THE DEVIL WEARS PRADA travels to Boston to join up with KILLSWITCH ENGAGE as direct support on their six-week-plus winter U.S. tour. The tour kicks off on February 4 at the House of Blues in Boston, and will have TDWP play some 34 dates throughout the U.S. that will include a couple of headline shows.

2009 proved to be a breakthrough year for the young Christian metalcore band that has developed a mainstream buzz and secular cred. Beginning with a 43-date, completely sold out headline tour in spring 2009, THE DEVIL WEARS PRADA — vocalist Hranica, guitarist/vocalist Jeremy DePoyster, guitarist Chris Rubey, bassist Andy Trick, keyboardist James Baney, and Daniel Williams on drums — went on to a main-stage slot on the Vans Warped Tour, and co-headlined (with ALL THAT REMAINS) the 27-date, fall '09 Napalm & Noise tour. Over the past few months, TDWP also found themselves on the covers of Outburn, Alternative Press, HM and AMP, to name a few, and are set for the cover of another national music magazine in February.

Roxwel.com has posted footage of THE DEVIL WEARS PRADA's December 15, 2009 performance at Emo's in Austin, Texas. Watch the clips below.

"Dez Moines":

"Hey John, What's Your Name Again?":

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