THIS OR THE APOCALYPSE: New Song Available For Streaming

May 20, 2010

"Charmer", a brand new song from Lancaster, Pennsylvania's THIS OR THE APOCALYPSE, is available for streaming on the band's MySpace page. The track comes off the group's new album, "Haunt What's Left", which is scheduled for release on June 22 via Good Fight Music. The follow-up to 2008's "Monuments" was recorded at Spin Studios in New York with Josh Wilbur (ATREYU, AVENGED SEVENFOLD) and Chris Adler (of LAMB OF GOD).

Commented Adler: "This is the shit that makes me get up in the morning. This is not the hit, this is not the second single, this is not the third — it is the 'shedding-skin' tune. This gives me goose bumps and makes me jealous."

Added THIS OR THE APOCALYPSE vocalist Ricky Armellino: "The more I struggle to learn about myself, the more I just abhor the amount our society consumes. It's disgusting that a religious belief could make one feel empowered enough to irresponsibly destroy and consume other forms of life because they feel that there is an 'afterlife' only for themselves and nothing else.

"One of my dearest friends calls me a 'charmer' because I tend to be cunning and persuasive when I talk to others, it's a gift and a curse; you can be so convincing that you can even distort the truth in your own eyes and make yourself believe you're not one of 'them,' you're not to blame. I named the song after that nickname because I always want to remind myself that I should be holding myself accountable first, the rest of the world second."

Consisting of Armellino, Jack Esbenshade (guitar),Rodney Phillips (guitars),Grant McFarland (drums) and Sean Hennessey (bass),THIS OR THE APOCALYPSE encompasses a sound that melds the fine Pennsylvania traditions that have brought us the likes of AUGUST BURNS RED, A LIFE ONCE LOST and THIS DAY FORWARD while taking their musical direction to a new and uncharted height. Exhibiting a veteran-like display of confidence and focus, THIS OR THE APOCALYPSE's accelerated evolution redefines how bands come into their own. THIS OR THE APOCALYPSE tightrope walks between masterfully crafted time signatures, dense rock grooves and melodic atmosphere. Their music combines the precision and technical prowess of MESHUGGAH with the raw, emotive urgency of SHAI HULUD and MISERY SIGNALS: A sound that is loud, compelling, and unique.

THIS OR THE APOCALYPSE will head out on the road with GWEN STACY and INHALE EXHALE this spring and summer.

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