TOM KEIFER Shares New Music Video For 'A Different Light'

The music video for the song "A Different Light" from Tom Keifer can be seen below. The track is taken from Tom's critically acclaimed solo debut album, "The Way Life Goes", which is celebrating its tenth anniversary.

The new video, produced and edited by Joshua Smith, features fan-shot live footage of the #keiferband from the first year on tour (2013) through the most recent tour in 2022. Opening in somber black-and-white profiles of suffering souls, Keifer's sultry vocals reflect the troubles of those in despair as shimmering instrumental vibrations build into an iconic key change. Within the first minute, the viewer is graced with an exalted perspective, and a fully technicolor, changed world. The anthem and video wind between contemplative compassion and explosive enthusiasm, ultimately landing on a perspective of hope and array of smiles where "everybody shines."

Keifer says, "'A Different Light''s lyric really struck a chord with people and we've had countless requests since its release for a music video.

"The fans have been right there with us over this ten-year journey capturing show after show on their phones. Including the live vids they shot in the different light music video is our way of expressing gratitude and making them part of the ten-year anniversary."

Keifer's story begins as the singer-songwriter, guitarist and frontman of hard rock heavyweights CINDERELLA. His signature voice, guitar and bluesy, no-B.S. arena-shaking songwriting, played an integral role in moving records to the tune of 15 million worldwide. Tom Keifer is enjoying continued success recording and touring with #keiferband — Tom Keifer, Savannah Keifer, Tony Higbee, Billy Mercer, Kendra Chantelle, Jarred Pope and Kory Myers — releasing two critically acclaimed solo albums, the aforementioned "The Way Life Goes" and "Rise".

"Rise", released in September 2019 on Cleopatra Records, features the rousing, rollicking rock singles "The Death Of Me" and "Hype". Both singles landed in the Billboard Mainstream Rock Top 40. Keifer's deep-seated roots shine through to the very core on "Rise", something that was embedded at the very heart of his music created during the multiplatinum CINDERELLA days.

"When this band came together, we all felt a bit like broken souls, each with our own unique story," Tom explained. "If you ask anyone in the band, they would all say this band came along at just the right time. Every human who walks this planet faces challenges and extreme adversity they have to overcome. As a band, we feel fortunate to be able to face those things together. There is a piece of every band member in the 'The Death Of Me' as well as throughout the entire 'Rise' album."

The common thread to each song on "Rise" is the intuitive interplay between each member of #keiferband, a tight but loose collective that's spent the last few years on the road honing their live craft together. "Rise" is the studio-bred equivalent of a band just now realizing the full scope of its powers.

"We were trying to capture the feeling of what people have witnessed live with this band," Keifer explained. "There's an off-the-rails, real live feel to 'Rise' — and that's what we were going for. It shows a real kind of angst and reckless abandon that we tried not to polish too much. And when we pull it back on the ballads, it's more about the emotion, the soul, and making people feel something in a different way."

"To me, the perfect rock and roll record is perfectly fucked up," Keifer said with a hearty laugh. "You try to make each record interesting and different. I don't ever want to make the same record twice, even though there's a common thread between them. Everything doesn't have to be perfectly in place, but there is a balance you try to strike. Sometimes there may be something about it that's technically not 'right,' but there's a vibe, an energy and an attitude to it that I always try to preserve."

In March 2022, Keifer said that he was "not prepared" for the 2021 passing of CINDERELLA guitarist Jeff LaBar. Jeff was found dead by his wife, Debinique Salazar-LaBar, on July 14, 2021 inside his apartment in Nashville. He was 58 years old.

"I've gotta tell you, you're never really ready for that kind of loss; you're not prepared to hear that kind of thing," Keifer told SiriusXM's "Trunk Nation With Eddie Trunk". "And everyone is still trying to grieve and process it. It's an emotional topic. Jeff was just such a passionate, amazing person, musician, human. He had a huge heart. And it was a tough one, man. It still is, for everybody."

Tom continued: "Jeff and I had a really good relationship throughout out career. Obviously, in bands there's times when you have differences; that's part of being in a band. It's true what people say about bands — that they're like a family, but, honestly, it's like that and even more intense, because there's so many different facets that inform the dynamics between bands; everything from business to creativity and everything in between. But despite any differences that we've had over the years, and the band in general, as I've always said, we've never aired anything like that.

"Jeff and I had a great relationship," Keifer repeated. "I loved Jeff — I really did — and have so many great memories of our journey together. He was amazing, and not just what he contributed to the music. Jeff had such a great sense of humor, and some of my favorite memories with Jeff are just kind of cutting up together on the bus. We were both big movie fans and could quote pretty much all our favorite movies. And we'd sit in the front lounge and quote 'Arthur' and 'The Big Lebowski' and 'Caddyshack'. He was just a really passionate, really fun guy to be around, and obviously, an amazing performer. He was a huge part of CINDERELLA.

"Like I said, you're never ready for that. And everyone is really honestly… I'm in touch with Eric [Brittingham, bass] and Fred [Coury, drums] regularly — everybody close to him — and we're still trying to process it. We really are."

Although CINDERELLA hasn't released a new studio album since 1994's "Still Climbing", the band started playing sporadic shows again in 2010 but has been largely inactive for the last few years while Keifer focused on his solo career.

Photo courtesy of HIP Video Promo