TONY IOMMI And MONITOR AUDIO Join Forces To Promote Superior Sound

January 14, 2010

Tony Iommi, the founding member of metal gods BLACK SABBATH, and Monitor Audio, the award-winning, quality audio innovators have united for an advertising campaign which is sure to strike a chord with rock fans all over the globe.

Michael Johnson, marketing manager of Monitor Audio said, "We were looking for a new creative to showcase some of the technological audio advances we have made at Monitor Audio since the company was formed. We were keen to work with a musician and what better way than to team up with the inventor of some of the most recognizable guitar riffs in rock history?"

"I'm delighted to be associated with Monitor Audio and I'm a huge fan of their products," said Tony Iommi. "Monitor Audio have certainly been responsible for many great audio innovations over the last 35 years and I'm really pleased to have helped to make this happen."

Look out for the new Monitor Audio advertisement which shows Tony Iommi standing next to a Monitor Audio Platinum PL300 speaker beneath the words "In 1971 Tony Iommi took rock from E to C-sharp and invented the sound of heavy metal. His de-tuned SG injected every SABBATH riff with a darker, more penetrating intensity, inspiring generations to pursue the perfect tone."

Tony uses Monitor Audio's flagship Platinum PL300 speakers in a 2-channel system along with a mix of Radius HD and GS10 speakers for home cinema and studio duties respectively.

"The performance of Monitor Audio products is outstanding," adds Iommi. "Each part of the range is also incredibly versatile and they look great too."

Monitor Audio is a wholly British-owned designer and manufacturer of high-quality and award-winning range of loudspeakers.

Since 1972 Monitor Audio has been world's leading exponent and innovator of metal driver technologies. It is world-renowned for exemplary performance, construction and finish.

For more information, visit www.monitoraudio.co.uk.

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