Travel LED ZEPPELIN's Stairway To Theme-Park Heaven

April 12, 2007

Gene Sloan of USA Today reports: First AEROSMITH gets its own theme-park ride. Now LED ZEPPELIN. The creators of the Hard Rock theme park, under construction in Myrtle Beach, S.C., will announce details today of the park's signature ride: a 150-foot-tall steel roller coaster with a LED ZEPPELIN theme (see artist's rendering of the roller coaster and the Hard Rock theme park in Myrtle Beach, S.C.). The looping attraction is one of more than 40 rock 'n' roll-themed amusements planned for the 140-acre theme park. It's scheduled to open in spring 2008.

The park, built by private investors under license from Hard Rock International, which operates 123 Hard Rock Cafes and eight Hard Rock Hotels, is the first major new park planned for the USA in nearly a decade. As on the AEROSMITH coaster, which made its debut in 1999 at the Disney-MGM Studios park near Orlando, riders on ZEPPELIN will experience a musical immersion from speakers.

"LED ZEPPELIN are the icons of hard-rock music," says the park's CEO, Steven Goodwin. "Parents and kids alike can relate to the band's music."

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