TRENT REZNOR: Only 18% Paid For 'Niggy Tardust'

January 4, 2008

Cortney Harding of Billboard.com reports that NINE INCH NAILS frontman Trent Reznor has posted the download and sales numbers for "The Inevitable Rise and Liberation of Niggy Tardust", the SAUL WILLIAMS album he produced and helped release.

The album was originally posted on Nov. 1 and offered for free as a lower quality, 192kbps MP3 download, or $5 for a higher fidelity 320kbps MP3 or FLAC version. On NIN.com, Reznor claims, "not one cent was spent on marketing this record," although he and Williams did launch a fairly comprehensive press campaign.

According to Reznor, since Nov. 1, 154,449 people had downloaded the record; of those, 28,322, or 18.3%, chose to pay anything for it. Of those paying, 3220 chose 192kbps MP3, 19,764 chose 320kbps MP3 and 5338 chose FLAC.

Read more at Billboard.com.

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