August 15, 2007

Corporate Punishment has announced the signing of the U.K.'s VICTORY PILL, featuring ex-PITCHSHIFTER/THE PRODIGY guitarist Jim Davies and ex-THE PRODIGY drummer Kieron Pepper.

VICTORY PILL is the brainchild of Jim Davies, long considered one of the U.K.'s most revered and respected guitarists, whose much documented first break came in the form of THE PRODIGY, where he shaped his style playing on several tracks on their breakthrough "Fat of the Land" album, including PRODIGY staples "Firestarter" and "Breathe", as well as supplying guitars on the band's next two records. Jim toured worldwide with the band including a headline slot at the Reading festival in 2001.

"I started playing guitar, solely rock/metal," he explained. "My turning point was when 'dance' bands like THE PRODIGY started using guitars. I loved all the squelchy synth sounds and textures which I started to replicate on the guitar. I also started to get more into effects and sounds which I think is when I developed a bit of a unique style for myself."

A fan and regular stage-diver at PITCHSHIFTER gigs, Jim approached JS Clayden after a show in 1997. "We got talking and he suggested I add some guitars to some of their tunes," he said. "He gave me a demo of ''. I added some guitars for a track called 'Please Sir' after which the band invited me to Nottingham to record it. I ended up playing on six tracks and was asked to join the band," where he went on to co-write the albums "Deviant" and "PSI".

Jim's last gig for PITCHSHIFTER was immortalized as the "Bootlegged, Distorted" live album. "My last gig with them was a massive high and I will always remember it as such," he said.

A unique brand of modern rock with a dark, electronic side, VICTORY PILL came to fruition after Jim's departure from PITCHSHIFTER, when he teamed up with former PRODIGY drummer Kieron Pepper.

"I had a big writing session over a few months which resulted in nearly 20 tunes," Jim said. "I played the tracks to Kieron and realized that I needed to get a band together. I tried vocals for the first time and it seemed to work well". With Kieron on board as a bass player and second vocalist, VICTORY PILL was formed.

With that pedigree, it is no surprise then that the result is a mammoth debut album of inventive and infectious sounds, like the explosive "Downfall" and "Another Clone" as well as the first single "Worst Case Scenario".

VICTORY PILL will release its self-titled debut in the U.S. and Canada on October 23 via Corporate Punishment/Koch, and in the U.K. on October 1 via Otherside/Universal.

You can check out several tracks from the upcoming album on the band's MySpace page.

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