Iggy Pop has unveiled the first video from his upcoming album "Free", due out September 6 on Loma Vista Recordings.
Directed by Simon Taylor, the clip for "James Bond" was shot on location at Sweat Records in Miami.
"James Bond" is the second song to be released in advance of the new album, and has been hailed "infectious" by Paste and by Consequence Of Sound as "a stylistic shift… magnetic."
In Iggy's own words, "James Bond" tells a story: "I don't know what she's up to exactly, but the tables seem to be turning, and she's taking over. Well, why not? I'll try anything once.
"I've never had more fun singing a lyric. Faith's reading is so loaded, and Leron's production and trumpet along with the band swings like crazy," he said.
Iggy Pop - Vocal Faith Vern - Additional Voice Leron Thomas - Trumpet Robin Sherman - Bass Thomas Glass - Drums Ari Teitel - Guitar
While "Free" follows the highest charting album of Iggy's career, 2016's Grammy-nominated "Post Pop Depression", it has virtually nothing in common sonically with its predecessor — or with any other Iggy Pop album. As The New York Times remarked upon hearing the title track: "Iggy Pop's 'Free' is brief, atmospheric and elusive. Amid sustained electronic tones from the guitarist Noveller and ghostly overdubbed Miles Davis-tinged trumpet lines from Leron Thomas, Pop's voice appears only a few times, intoning, 'I wanna be free.' As the title song and opening track of an album due in September, it could lead anywhere."
"Free" track listing:
01. Free 02. Loves Missing 03. Sonali 04. James Bond 05. Dirty Sanchez 06. Glow In The Dark 07. Page 08. We Are The People 09. Do Not Go Gentle Into That Good Night 10. The Dawn