Watch BLACK LABEL SOCIETY's New Music Video For 'Bored To Tears'

April 25, 2019

BLACK LABEL SOCIETY, led by American guitar icon Zakk Wylde, has released a music video today for the song "Bored To Tears". Once again directed by longtime director and collaborator Justin Reich, this is the second music video we've seen from the new, reimagined version of the band's iconic 1999 debut LP, "Sonic Brew". Due on May 17, "Sonic Brew - 20th Anniversary Blend 5.99 - 5.19" features the original formula with enhanced flavor.

Lollipops, dinosaurs, and dancing turtles. None of those things have ever been in a BLACK LABEL SOCIETY music video until now, and the band is not stopping there. Zakk comments: "With the new BLACK LABEL supah-exciting Technicolor dream coat high-calorie-burning video for 'Bored To Tears', I told BLACK LABEL director o' doom and delight, Father Justin Reich, that I wanted to do an 'exciting' and 'tough'-looking video in the movie genre style of Clint Eastwood and Charles Bronson."

Zakk continues: "After seeing the video, apparently Father Justin Reich doesn't know who these legendary film icons are or has them confused with two other actors named Clint Eastwood and Charles Bronson. Every time I watch this video, I'm more confused than I was during the previous viewing."

"Bored To Tears" and "Spoke In The Wheel" are available as an iTunes instant-gratification tracks, meaning fans who pre-order the album on iTunes will receive both singles as instant downloads. "Spoke In The Wheel" and "Bored To Tears" are also available on all streaming services today.

Thanks to a new arrangement with record label Entertainment One (eOne),BLACK LABEL SOCIETY's back catalog is now all in one place, uniting the band’s earlier work with their more recent output. The "re-blended" version of the band's classic debut is resurrected bigger than ever without sacrificing its familiar kick. Plus, there are two bonus cuts: a full band/piano version of "Spoke In The Wheel" and an acoustic take on "Black Pearl".

BLACK LABEL SOCIETY has announced the "20 Years Of Sonic Brewtality Tour", a brand-new batch of 2019 North American tour dates in conjunction with the new release. The band will play two shows in each market — the first night will feature "Sonic Brew" played in its entirety, while the second night will see the band play a set of greatest hits. Support will come from CONAN and THE ATOMIC BITCHWAX. BLACK LABEL SOCIETY will also participate in U.S festivals Sonic Temple, Epicenter and Welcome to Rockville on this run.

Dates began April 24 at The Oriental Theater in Denver and wrap up in Los Angeles at the famous El Rey Theater for two nights ending on May 23.

"Sonic Brew" was initially released in Japan on October 28, 1998, and contained 13 tracks and a free Zakk Wylde guitar pick. The album was subsequently released in North America on May 4, 1999, with three bonus tracks including a cover of Ozzy Osbourne's "No More Tears", recorded with bassist Mike Inez of ALICE IN CHAINS.

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