Watch NORMA JEAN's Video For 'Everyone Talking Over Everyone Else'

"Everyone Talking Over Everyone Else", the new video from Atlanta, Georgia's NORMA JEAN, can be seen below. The song is taken from the band's seventh full-length, "Polar Similar", which came out on September 9 via Solid State Records.

First and foremost, "Polar Similar" is a reminder that NORMA JEAN is anything but rudimentary. "Sonically, we hoped to open minds to something different," explains lead singer Cory Brandan. "It seems like the world has found the cookie cutter, microwaved form of everything, and we pushed ourselves really hard to be something else." Decisions like recording at Pachyderm Studio (the same studio where NIRVANA recorded their boundary-pushing classic "In Utero") in Minnesota proves it. Each morning the band walked from the cabin to the backyard studio, turned on "The Shining", Stanley Kubrick's isolation-themed thriller, and used the space's legendary acoustics to record audio that would end up so powerfully raw, it would need no added effects.

Using the haunting chill of winter woods, the eerie acoustics from an indoor pool, and the unrelenting drive to capture natural, the band stayed put until their record — a vulnerable, haunting accomplishment — was complete. The finished product stacks itself atop an already impressive catalog of releases that yells just as powerfully, just as distinctly, and just as as profoundly as the ones preceding it. "Polar Similar"'s lyrical themes, however, set it apart.

Much of "Polar Similar" centers around abuse. Inspired by a tumultuous relationship Brandan experienced many years ago, this album is his most unguarded. "As a man, it wasn't easy to face the reality of that abuse. Decades out of that relationship, I think it's important to reach out to listeners who feel like I did then, who feel alone or different — like this has only happened to them — because the facts are one in three women and one in four men will find themselves in abusive relationships in their lives," he explains. "It's not just physical abuse either — physical abuse is the product of an already abusive relationship. The record deals with all this in emotional detail."

From the track "Everyone Talking Over Everyone Else", an anthem about clawing yourself out of the cave of abusive relationships, to the song "A Thousand Years A Minute", which looks inside self-harm, to "Reaction", a song dealing with the struggle to reach victims, "Polar Similar" exposes — honestly and powerfully — the varied perspectives of relational abuse.

Although each of NORMA JEAN's albums are fastened together by unyielding talent and ingenuity, their seventh release does stand out in motive. "I hope fans can be reached through this," notes Brandan. "It's hard to know when you're in an abusive situation; the most important thing is to know what the signs of abuse are and to take action."

The making of "Polar Similar" in a secluded studio in the woods, however haunting, became a sanctuary for a twenty year legacy — one with the ability to build such mammoth sound as to reach the ears of those who need to hear it most. Inspired by their isolated setting, NORMA JEAN made a powerful record to remind listeners that they aren't alone.

"Polar Similar" track listing:

01. I. The Planet
02. Everyone Talking Over Everyone Else
03. Forever Hurtling Towards Andromeda
04. 1,000,000 Watts
05. II. The People
06. Death Is A Living Partner
07. Synthetic Sun
08. Reaction
09. III. The Nebula
10. The Close And Discontent
11. An Ocean Of War
12. A Thousand Years A Minute
13. IV. The Nexus

Photo credit: David Jackson