AVATAR: 'Hail The Apocalypse' Video Released

March 17, 2014

"Hail The Apocalypse", the new video from Swedish metallers AVATAR, can be seen below. The song is the title track of the band's new album, which will be released on May 16 via Gain Music in Europe and May 13 through eOne in USA. The CD was recorded in Karma Sound Studios, Bang Saray, Thailand, mixed by Jay Ruston (STONE SOUR, ANTHRAX, STEEL PANTHER) and mastered by Paul Logus (VOLBEAT, CLUTCH, KILLSWITCH ENGAGE).

AVATAR is described by many as a perfect mix between RAMMSTEIN, ALICE COOPER and SYSTEM OF A DOWN — something the band has now developed further with the video for "Hail The Apocalypse".

Vocalist Johannes Eckerström comments on the new video: "This is our best video to date. I play your friendly neighborhood doomsday prophet. You get to follow me facing the unbelievers and their reactions when chaos ensues. Good times all around and we are using some really amazing special effects to blow up the planet. Oh, and it's done like a silent movie."

The visually stimulating "Hail The Apocalypse" album cover has also been reveled. It vividly depicts the band steering their ship through a storm on the open sea with the apocalypse happening all around them. They're facing it, riding the waves and taking on whatever comes their way. To the band, it symbolizes the time in the darkness that made these songs.

AVATAR gained much attention when it comes to its creativity in videos, which are always produced by the bandmembers themselves.

"Hail The Apocalypse" track listing:

01. Hail The Apocalypse
02. What I Don't Know
03. Death Of Sound
04. Vultures Fly
05. Bloody Angel
06. Murderer
07. Tsar Bomba
08. Puppet Show
09. Get In Line
10. Something In the Way
11. Tower

Since the release of the band's last CD, "Black Waltz", AVATAR has had massive success all over the world. The singles "Smells Like A Freakshow" and "Let It Burn" peaked on No. 26 on U.S. commercial rock radio charts, where they also stayed for several weeks well ahead of more established bands in the scene. This was followed by extensive and successful U.S. tours.

The biggest break through came when AVENGED SEVENFOLD personally picked AVATAR as support band on their sold-out arena tour in Europe late 2013. AVATAR got a reception far beyond expected by the crowds, which resulted in bookings on high profiled festivals such as Download festival and Rock On The Range in 2014, among own headline dates of which most are soon sold out. More high-profile tours and festivals are soon to be confirmed.

AVATAR is:

Johannes Michael Gustaf Eckerström - Vocals
John Alfredsson - Drums
Kungen - Guitar
Tim Öhrstrom - Guitar
Henrik Sandelin - Bass

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