SATYRICON's Record Label Is Hoping To Strike Norwegian Gold With 'The Age Of Nero'

"The Age Of Nero", the new album from Norwegian black metallers SATYRICON, came out in the band's home country this past Monday, November 3.

After issuing the group's three previous efforts on three different record labels in Norway — Playground Music for "Rebel Extravaganza" (1999),EMI Music for "Volcano" (2002) and Sony BMG for "Now, Diabolical" (2006) — SATYRICON joined forces with Indie Recordings for the release of "The Age Of Nero".

"We have shipped 8,000 [copies] so far of 'The Age Of Nero', and we are really satisfied with that," Indie Recordings sales manager Espen Solheim Røhne told the Norwegian music industry magazine Faro Journalen. "The record stores and the wholesale companies have really come together and gotten behind the album, so the distribution is nicely spread out throughout the country."

"Now, Diabolical" has sold a total of 12,500 copies in Norway through Sony BMG. Indie Recordings is confident that it will be able to push the "Age Of Nero" sales past the 15,000 mark, thus securing SATYRICON its first gold record ever.

"Our goal is to sell 15,000 copies of 'The Age Of Nero', and whether we reach that goal before or after Christmas is not really important," Espen Solheim Røhne told Faro Journalen. "But we are definitely going to make it!"

Indie Recordings has launched a five-week TV advertising campaign on the Discovery Channel and local cable network TV 3 for "The Age Of Nero".

DIMMU BORGIR is the only Norwegian black metal band to ever receive a gold album in Norway, a feat that it managed to achieve with 2007's "In Sorte Diaboli". The CD also entered the Norwegian album chart at No. 1.

SATYRICON's highest-charting album in Norway to date is "Now, Diabolical", which landed at No. 2 back in April 2006.

SATYRICON performing in New Delhi, India - November 2008:

(Thanks: Asbjørn Slettemark)