ALICE COOPER: 'Believe It Or Not, I'm One Of Very Few Rockers Who Don't Trash Hotel Rooms'

April 11, 2007

Alice Cooper is one of several celebrities taking part in Crowne Plaza Hotels & Resorts' first national television advertising campaign. Slated to debut April 12, the multi-million dollar TV and online campaign features national golf commentator/journalist David Feherty attempting to moderate an entirely unscripted conversation amongst TV personality and golf fanatic George Lopez, shock-rocker and avid golfer Alice Cooper, golf-great Lee Trevino, LPGA star Natalie Gulbis, and outspoken golf scribe Dan Jenkins.

Branded as "The Place to Meet," Crowne Plaza assembled these six seemingly disparate personalities in a Crowne Plaza meeting room to showcase the brand's new golf affinity marketing program, the cornerstone of which is the title sponsorship of the Crowne Plaza Invitational at Colonial PGA Tour golf tournament.

In a series of six 30-second spots, the group of golf professionals and aficionados — who share a love for the game — imparts insights and witticisms on golf-related topics ranging from game secrets and superstitions and changing the rules to playing golf with spouses and banning "belly putters." Feherty also appears in three 15-second spots that show him consulting with a Crowne Plaza Meetings Director to prepare for his meeting with the aforementioned personalities. These spots will highlight Priority Club Rewards and the Crowne Plaza Sleep Advantage program. Additional exclusive web clips will be shown online at Crowne Plaza's new golf portal at http://www.crowneplaza.com/golf.

"Believe it or not, I'm one of very few rockers who don't trash hotel rooms," said Alice Cooper. "When I'm traveling to a pro-am golf tournament or on a concert tour, I look for a hotel that feels as much like home as possible so I can relax. Crowne Plaza definitely meets that need, so collaborating with them on this ad campaign was a natural fit for me."

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