AMARANTHE Earns More Money From Streaming Than From Touring

September 26, 2020

Swedish modern metallers AMARANTHE spoke to France's Duke TV about how they have been affected by the fact that music streaming has cannibalized record sales and left them at historic lows.

"We have been very fortunate in the streaming department, let's say," guitarist Olof Mörck said. "We released our first album 10 years ago, and it's been streaming non-stop for 10 years. So even if we didn't get any huge revenue after the first year, let's say, then when you add all the different albums together — six albums in nine years — makes a pretty big collection of songs that are constantly streaming.

"The thing about it [is] we make the most of our money from streaming, actually, and not from touring, because we like to reinvest that touring money into building better, more grander shows," he explained. "[We have] a little bit of a younger audience, and I think it's easier for our audience to take to streaming, actually, compared to a band like METALLICA, for example. Even if they are huge on streaming, the revenue that they are getting from Spotify is nothing compared to what they used to get in the '90s, obviously."

Added singer Elize Ryd: "Artists were super scared when people started to download their music for free, and the artists didn't earn anything. And then they developed the streaming services where people could pay, and that's how we make money now."

AMARANTHE's songs have reportedly been streamed close to a billion times on Spotify.

For years, Spotify has been criticized for offering paltry payouts to musicians and songwriters, with some claiming that the service gives major-label artists an unfair advantage via playlist placement and other promotional avenues.

According to Digital Music News, Spotify pays most artists between $.003 and $.005 (one-third of a penny to one-half of a penny) for each stream. However, the precise per-stream rate can vary based upon a user's region and account type (premium or ad-supported).

AMARANTHE's new album "Manifest", will be released on October 2 via Nuclear Blast.

Find more on Amaranthe
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).