BEYOND THE EMBRACE Guitarist Explains Differences Between Major Labels And 'Indies'

May 23, 2004

BEYOND THE EMBRACE guitarist Oscar Gouveia recently spoke to SouthCoastToday.com about the difference between major record labels and "indies."

"Major labels are like big-chain grocery stores and indies are like Mom-and-Pop stores that cater to a specific style or ethnicity," he said. "Indies appeal to specific kinds of music, like metal, punk or hardcore.

"It's a question of would you rather be just another band on a major label, or a big band on an indie?" he continued. "If you sell 500,000 copies of your record on an indie, then you're huge. If you sell that many on a major label, then you might get dropped."

According to Gouveia, there are advantages to being with an indie.

"Like anything in life, you learn from your mistakes," he told SouthCoastToday.com. "So you probably don't want to jump right into the industry with a major label. You learn what to do and what not to do.

"We learned that promotion costs a lot of money," he continued. "The label has to use its resources wisely. Every band has a budget and after that the more records you sell, the more promotion you'll get. Also, large record companies will take notice if you hit it big in the underground.

"But there are some bands that choose to stay on indies."

Gouveia says that the members of BEYOND THE EMBRACE had to get smart about their business dealings very quickly.

"Once you realize that you've got to file taxes for something you've been doing for fun for so long, you learn to handle your money a little better," he said. "You have to separate what comes from shirts, CDs, overhead, profit. You start getting more organized.

"The myth that you can give up your day job once you've been signed isn't really true.

"You need to think about how you're going to adjust your life. You've got to pay your bills, but then you realize that you're going to be touring and your boss isn't going to hold your job for a month. Most companies don't want someone who's going to take a month off to tour." [Read more]

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