BRET MICHAELS To Appear At DMA2010 CONFERENCE & EXHIBITION

October 11, 2010

The Direct Marketing Association (DMA) today announced POISON frontman Bret Michaels will be featured during the Monday, October 11 panel presentation where he'll talk about building fan enthusiasm, community, and marketing during the DMA2010 Conference & Exhibition. Steve Stoute, co-founder and chief executive officer of brand marketing firm Translation, LLC, and one of the most influential voices in entertainment marketing and pop culture, also joins the panel; Scott Donaton, president and chief executive officer of Ensemble, a branded entertainment company, remains as moderator for this star-studded discussion. Bret Michaels is replacing James Cameron, director and producer of "Avatar"; Steve Stoute is replacing Ehtisham Rabbani of LG Mobile Phones.

The ability to develop multifaceted, multimedia relationships between brands and the entertainment industry provides opportunities to create new and innovative engagement with consumers. This dynamic, not to be missed keynote conversation will offer insights on how such companies as General Motors, Hewlett-Packard, McDonald's, Rocawear, Samsung, and Snapple are successfully engaging consumers and delivering stellar marketing ROI for their renowned brands.

"Some of the most innovative and winning marketing strategies have two things in common — celebrities and success," said Julie Hogan, DMA's senior vice president, conferences and events. "This keynote is where marketing and media will collide, offering attendees the once-in-a-lifetime opportunity to hear first-hand the enormous impact the entertainment industry has had on building brands.

"These industry power players have helped revolutionize the way Madison Avenue engages with, and markets to, consumers. Now they'll pull the curtain back to reveal the behind-the-scenes case studies and secrets that will have you marketing like a rock star. Bret, Steve and Scott are sure to both educate and entertain," continued Hogan.

Bret Michaels, lead singer and songwriter for rock band POISON, will share expertise on fan engagement, concert ticket sales techniques, and his ideas around the winning "The Celebrity Apprentice" Snapple "Diet Trop-A-Rocka Tea" campaign. This award-winning musician is also an actor, director, screenwriter, producer, and star of the highest-rated series on VH1, "Rock of Love".

Steve Stoute, who continues to revolutionize the way blue chip marketers and superstar artists connect with consumers, will discuss new business ventures with Fortune 500 clients and his remarkable success marrying big brands with music artists as strategic partners. His acute insights were behind many notable enterprises including Samsung's limited-edition Beyonce-branded B'Phone and the McDonald's iconic "I'm Loving It" campaign featuring Justin Timberlake.

Scott Donaton, honored by MIN as one of the "21 Most Intriguing People in Media," will guide the panel discussion through his own experiences running a branded entertainment agency, and as former editor-in-chief of Entertainment Weekly and Advertising Age. The media-content veteran is also the founder of the highly successful "Madison & Vine" franchise, was named to the FOLIO 40 in 2008, and inducted into the AAF's Advertising Hall of Achievement.

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