Welsh metallers BULLET FOR MY VALENTINE have set "Scream, Aim and Fire" as the title of their new album, according to Revolver magazine. The follow-up to 2005's "The Poison" was recorded at Sonic Ranch studios near El Paso, Texas with producer Colin Richardson (MACHINE HEAD, FEAR FACTORY, NAPALM DEATH) and will contain 11 songs, all of which frontman Matthew Tuck describes as "really melodic heavy metal. It's not 'The Poison II'; but at the same time it's got everything that you'd expect BULLET to have — really catchy, hooky choruses and full-on vocals, and the music is very much in-your-face and heavy. We've still got songs that are like 'Tears Don't Fall', but they're much more '80s-arena influenced. It's stuff that in 10 years' time will probably be really uncool to listen to; but in 20 years' time it's going to be the best thing ever," he laughed.
Tuck added, "The majority of the album is in a totally new gear for us. We're a band that doesn't see the point in standing still or doing the same thing twice, you know? The only thing we could do was completely blow 'The Poison' out of the water, and we think we've done that."
BULLET FOR MY VALENTINE recently shot a video for the song "Scream, Aim and Fire" in Australia. Video director Frank Borin described the clip for "Scream, Aim, Fire" as "a social commentary about the facade of war and the deceitful tactics used to recruit the young men of our country."
"The Poison" has sold 336,000 copies in the United States since coming out in February of 2006 (the CD was issued in Europe in October 2005),according to Nielsen SoundScan.
Watch professionally filmed video footage of BULLET FOR MY VALENTINE performing the song "Scream, Aim and Fire" at the Extreme Playgrounds 2007 skateboard world cup and international BMX contest on October 13, 2007 in Berlin, Germany: