DEF LEPPARD Singer Announces 'More Spectacular' Launch Party For Official Beer

DEF LEPPARD singer Joe Elliott officially launched his own beer on Wednesday, September 15 at The Porterhouse North Rock Garden in Dublin, Ireland.

Down 'n' Outz is named after Elliott's musical side project and is described as "a pilsner style" that has "a deep, rich malt character, with generous hop bitterness."

A more spectacular launch party will take place on September 21 at the Rock Garden at Porterhouse North (Crossguns Bridge, Glasnevin, Dublin),including a performance by Joe's DOWN N' OUTZ band. Doors are at 8:30 p.m. and a limited number of tickets are available to the public (£20 each, only available on the day, with proceeds going to the RSPCC).

Based on the lagers of central Europe, the beer is a pilsner style with both flavour and aroma. An alternative to many of the mass-produced beers, this has a deep, rich malt character, with generous hop bitterness. Crisp in flavour, the beer is balanced by a well-developed hop aroma, created by generous additions of German Hallertau Perle and Hallertau Hersbrucker. A minimum of six weeks maturation prior to packaging lend a smoothness and fullness unavailable in other similar beers. With an ABV of 5%, the beer will retail at £3.70.

Commented Elliott: "Over the years I've noticed a lot of musicians putting their names to a variety of wines etc which, as nice as a glass of red or white is, well, it's not very rock and roll is it?!

"Beer or lager seem to be the drink of choice at nearly every gig I've ever played or attended so for me it's a much cooler thing to do and having seen how The Porterhouse put quality over quantity, I'm extremely happy to get involved with Oliver [Hughes, Porterhouse MD] and his gang."

Check out a photo of Elliottpromoting his new beer.