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GENE SIMMONS Featured In New DR PEPPER Commercial; Photos Available

February 6, 2009

KISS bassist/vocalist Gene Simmons is the latest celebrity to appear in Dr Pepper's "Trust Me, I'm a Dr" campaign as Dr. Love. As part of the campaign, Simmons recently filmed a TV commercial, which also features Gene's son Nick Simmons and will begin airing in early spring. A couple of photos from the shoot can be viewed below (courtesy of KissOnline.com).

Dr Pepper's "Trust Me I'm a Doctor" commercials promote the message that "because there are 23 flavors in Dr Pepper to experience, it tastes best when you drink it a little slower."

"When we first heard this idea, we sort of cocked our heads — after all, most great soft drink advertising is not usually associated with scientific research. But then we realized that's exactly what could make it come to life. It's totally unique and unexpected enough to work," said Eric Hirshberg, President/Chief Creative Officer of Deutsch LA, which developed the campaign.

Other celebrities that have taken part in the campaign include Dr. J (basketball legend Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer).

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