GENE SIMMONS Talks 'The Celebrity Apprentice'

December 26, 2007

KISS bassist/vocalist Gene Simmons recently took part in a conference call with reporters to discuss his participation in "The Celebrity Apprentice" show, which is scheduled to premiere Thursday, January 3 at 9:00 p.m. ET/PT on NBC.

According to, Simmons decided to jump onboard despite his reputation as a tongue-wagging, demonic-face-painted rocker and reality patriarch.

"I went to a restaurant and I saw the powerful, attractive and world-famous Donald Trump there," recounted Simmons. "And on the way out, we exchanged pleasantries and it was sort of, 'Hey, you want to do the show?' kind of thing. It was very fast and I went to myself, 'Well I got a lot of stuff, KISS is going back out on tour. I got to, you know, I got to tie my shoe and - wait a minute. That's an interesting idea.'"

After giving it some thought, Simmons said he realized he's "lucky enough — blessed — to be the king of my own domain" and was eager to learn if that would still be the case if he was taken from his comfort zone.

"The question is if the rug is pulled out from under you and you don't have your support system, your staff, your infrastructure, how good are you really?" he wondered aloud to reporters. "The other thing is the entrepreneurs, it seems to me, by and large are self motivators, self starters. They'd rather do it themselves and sort of outsource and use somebody else's infrastructure to get to where they want to go... The question is how's Gene Simmons in a situation where you've got other people? In other words, in a team situation. So it's a totally different model and I was curious how good I was. I'm the rat that knew the maze to get to the cheese. But how good am I in a brand new maze?"

Simmons apparently handled the maze well, according to Trump, who said the "Family Jewels" star was "true to himself" during the competition and "made some tough decisions." While The Donald was proud of most of the mice running through his maze, he said some of them did bump heads.


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