GENE SIMMONS To Promote MONEYBAG Clothing Line At MAGIC MARKETPLACE

August 23, 2007

KISS bassist/vocalist Gene Simmons will be at the Dussault Apparel Booth at the Magic Marketplace, one of the most influential four days in the world fashion business, to promote Moneybag, the bold new premium apparel line that is a partnership between Dussault Apparel and Gene Simmons. Designed by Jason Dussault, the line includes hoodies, T's, belts, wallets, purses and hats.

Simmons states, "I have owned the trademark Moneybag logo for over 25 years. I have used it on my magazines, book imprints, my record company and a few other areas. Until I met Jason Dussault, I held off on really going out into the marketplace with an apparel line. It has to do with finding a kindred spirit and Jason is it. He and I share a passion for only doing things in life that mean something. Together we are creating cutting edge, in-your-face fashions. The Moneybag line, at long last, is a reality."

Dussault comments, "I have always looked up to Gene as a role model and my teenage dreams became a reality when I got to meet the man himself and we hit it off, the result being the Moneybag collaboration. It is my great honor to have Gene at the Magic Marketplace promoting Moneybag."

Dussault Apparel will be showing its expanding line of premium lifestyle apparel at the Magic Marketplace, August 27-30, 2007, Booth # CT4933. Magic Marketplace: Each February and August, the fashion industry converges on Las Vegas for one of the most influential four days in the business — the Magic Marketplace. Magic connects a global audience of serious buyers and sellers of men's, women's and children's apparel and accessories. Thousands of retailers spanning single store boutiques to mass market domestic and international chains come to the Marketplace to access more than 3,600 manufacturers showcasing over 5,000 brands and private label resources. Magic International is the world's largest and most widely recognized producer of trade shows for the apparel industry.

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