British heavy metal legends IRON MAIDEN have joined forces with Onkyo, the Japanese manufacturer of home cinema and audience equipment, for a new venture called Maiden Audio.
Although the first product from Maiden Audio will reportedly be headphones, a representative for Onkyo has said that this "will be anything but a re-badging exercise."
As part of the Maiden Audio launch campaign, which is to be kicked off at CES — the annual technology trade show currently underway in Las Vegas — the project has its own online photo tweet wall, which you can see rolling in real time at MaidenAudio.com.
Visitors to the stand are invited to take pictures of a giant statue of MAIDEN's official mascot, Eddie, either alone or of themselves posing with the statue, and tweet it using the hashtag "#MaidenAudio". Instagrams and tweets posted will make up part of the scrolling wall.
Eddie is pictured above wearing a pair of IRON MAIDEN headphones at CES.
IRON MAIDEN is believed to be putting the finishing touches on its new studio album with longtime producer Kevin Shirley for a 2015 release.
MAIDEN's 15th studio album, "The Final Frontier", sold 63,000 copies in the United States in its first week of release to enter The Billboard 200 chart at position No. 4.