KID ROCK Releases Music Video For New Single 'Never Quit'

September 13, 2022

Kid Rock has released the official music video for his new single "Never Quit". The track is taken from his latest album, "Bad Reputation", which came out in March.

"Bad Reputation" includes the three songs Kid Rock released in January — "We The People", "The Last Dance" and "Rockin'" — as well as his November 2021 single "Don't Tell Me How To Live", which was recorded with Canadian hard rockers MONSTER TRUCK.

"We The People" features the chorus of "Let's go, Brandon," conservative code for "Fuck Joe Biden" (born when a NASCAR reporter misheard a crowd, reporting that they chanted in support of racer Brandon Brown when they were actually chanting expletives toward the U.S. president),and also takes aim at the mainstream media, CNN, TMZ, Twitter and Facebook, as well as mask mandates and COVID-19 restrictions.

"We the people in all we do reserve the right to scream, 'Fuck you!" Kid shouts in the song. "Wear your mask. Take your pills. Now a whole generation is mentally ill," he adds.

Elsewhere in the song, he raps: "COVID's near. It's coming to town. We gotta act quick, shut our borders down. Joe Biden does, the media embraces. Big Don does it, and they call him racist.

"Inflation's up like the minimum wage. So it's all the same. Not a damn thing changed," he exclaims.

He then calls for politically polarized Americans to come together, saying: "We gotta keep fighting for right to be free. And every human being doesn't have to agree. We all bleed red, brother, listen to me. It's time for love and unity."

The track concludes with sampled crowd chanting, "Let's go, Brandon."

In a Facebook video announcing the three tracks in January, Kid Rock described "We The People" as a "hard rock-rap tune."

"[It's] about, well, all the craziness going on in our world in the last few years and the politics and the polarization and social justice," he said. "You know, constantly for just being a Trump fan attacked in the media day in day out."

He added: "I don't mind taking a punch, but I hit back, motherfucker, and I hit hard."

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