KISS Vinyl Billboard Ad Donated To Victims Of HURRICANE IVAN

February 19, 2005

A vinyl billboard ad featuring the black-and-white painted faces of the rock band KISS is among the ads being offered by Lamar Advertising Co. to victims of Hurricane Ivan to use as roof tarps until owners can get permanent repairs, according to the Associated Press. Check out a photo of the KISS billboard here.

The billboard material is thicker, more resistant to damage from ultraviolet light and designed to last longer than the FEMA tarps. Nearly 200 Ivan victims have contacted United Way, which is coordinating distribution locally, and there has been interest from other parts of Florida.

Lamar Advertising, based in Baton Rouge, La., has donated the coverings, which can be used facing up or down.

Dana Morris, a lawyer, resorted to the KISS billboard covering because insurance money he has received so far has been insufficient to repair all the damage at his Gulf Breeze home. He, his wife and their two children are staying in a Pensacola apartment until it can be fixed.

If the insurance doesn't work out, Morris mused about the possibility of using the billboard covering as a revenue source.

"When I get a new roof, I think I'm going to clean it up and sell it on eBay," he joked.

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