Label: New THE DARKNESS Album Will Be 'Biggest Release Of The Year'

September 28, 2005

Atlantic Records is billing the new THE DARKNESS album as "the biggest release of the year," with a promotional campaign aimed at radio which utilizes a six-foot-square record.

"One Way Ticket", the lead-off single from the band's forthcoming second studio album, "One Way Ticket To Hell …And Back", will be delivered to national and regional stations next Monday (Oct. 3) pinned to the huge record in time for an 8:15 a.m. radio date. It follows initial plays of the album — which is produced by Roy Thomas Baker — to key media last week.

"We have to get the message across that this is the biggest rock record of the last decade — and it will be!" says Atlantic managing director Max Lousada. "This album makes you want to drink more, drive faster — it's one of those records. The guitars will rip your face off. The vocals send shivers up your spine. Singles — I see four, the band see six. I'm comfortable, let me put it that way."

Ahead of the single's radio debut next week, Atlantic is following the example of fellow Warner signing MADONNA by initially making the track available as a real audio ringtone. It will be available from this Friday (Sept. 30) on the band's web site as well as traditional mobile operators, to kick start the campaign for the follow-up to 2003's "Permission to Land", which has to date moved more than 3.5 million units globally.

The single will be released physically on November 14, two weeks ahead of the album.

Find more on
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).