LOUD & PROUD Label Founder Talks About Marketing New Albums From RATT, METHODS OF MAYHEM

September 11, 2009

Tom Lipsky, who recently launched the Loud & Proud label (which is releasing new albums by RATT, METHODS OF MAYHEM and LYNYRD SKYNYRD through a marketing/distribution deal with Roadrunner Records),told Billboard.com that in marketing veteran acts, the key is "to go direct to the fans. Sometimes you don't have as much access to mass media outlets or extensive radio play so you have to a lot more direct marketing and retail marketing so that when people are shopping it is real obvious that there is new product available."

He said marketing around tour dates has always been a prime way to tout new product from veterans. "You can preach to the converted — 20,000 fans who have loved an artist forever so they are a captive audience," he told Billboard.com, adding that Twitter and MySpace, Facebook are valuable new tools. "Again you are preaching to the converted. Those outlets are great because it is not shotgun marketing. You are going directly to a specific group of people who you know love the artist."

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