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MEGADETH Bassist Demonstrates 'David Ellefson Rock Shop' App At NAMM (Video)

January 20, 2012

MEGADETH bassist David Ellefson and Pocketlabworks, Inc. earlier this week announced the new David Ellefson Rock Shop app for iPad, iPhone, and iPod touch. The new app brings David Ellefson's "Rock Shop" YouTube series to iPad, iPhone, and iPod touch with portable guitar and bass amp software tuned with David's signature sound.

The David Ellefson Rock Shop app works with Pocketlabworks iRiffPort Digital Audio Guitar Connection, providing everything guitar and bass players need for turning their iPad, iPhone, and iPod touch into a portable practice guitar amplifier.

Pocketlabworks technology integrates an iTunes music player right into the David Ellefson Rock Shop app; with Speed, Pitch, and Loop controls for playing along with your iTunes music. The integrated music player makes it easy to zero in, and slow down guitar riffs for learning by ear. Real-time processing adjusts the pitch automatically to standard tuning for MEGADETH's hit record "Peace Sells… But Who's Buying?" from 1986, which was originally recorded slightly below standard guitar tuning.

Stated Ellefson: "The Rock Shop is an outlet for sharing my music and business experience with my fans and the music community. I am thrilled to bring this connection to the iOS mobile platform in partnership with Pocketlabworks. And how convenient to have my own Rock Shop app in my pocket, ready for practice on the road for MEGADETH's upcoming North American tour starting on January 26, 2012!"

Added Kevin Robertson, Pocketlabworks President and Lead Developer, "We are really excited to be working closely with David Ellefson on the new David Ellefson Rock Shop app. In addition to bringing David's signature sound to iOS, we are thrilled to offer David's fans an integrated experience for connecting to David's social media and David Ellefson's Rock Shop online."

The David Ellefson Rock Shop will be available for sale from the Apple App Store. Pricing and availability will be announced soon.

Video footage of Ellefson demonstrating the new David Ellefson Rock Shop app during the 2012 NAMM (National Association Of Music Merchants) show, a massive music-products convention that is taking place January 19-22 at the Anaheim Convention Center in Anaheim, California, can be seen below.

Ellefson has become a mainstay in the rock and metal communities now for over 25 years. Internationally acclaimed as the bassist for thrash titans MEGADETH, he is known for his unique and hard-hitting style of bass playing, as well as his versatility in a wide variety of other musical settings across the globe.

David has carved a vast musical career as a bassist, songwriter, record producer, clinician, and author of the book "Making Music Your Business… A Guide For Young Musicians". David holds a Bachelor's degree in business and marketing and continues to lecture on a variety of music and business related topics in his online YouTube series "David Ellefson's Rock Shop".

Ellefson's seasoned experiences in the trenches of the music business have awarded him numerous Grammy nominations, countless gold and platinum records, and continued recording and world concert tour activity.

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